Marketing & Advertising Specialist
Location: Watervliet Arsenal, NY (On-site, Monday–Friday, 8:00 AM–4:30 PM)
Type: Full-Time | Federal Contract | 1 Base Year + 2 Option Years
Pay: $21.66/hour
$4.93H&W/hour
About the Role:
We’re seeking a creative and strategic Marketing & Advertising Specialist to support the New York Army National Guard Recruiting & Retention Battalion (NYARNG RRBN). If you thrive on data-driven campaigns, social media strategy, and turning ideas into results, this role is for you.
What You’ll Do:
- Lead digital marketing campaigns to attract and retain recruits.
- Post at least 2 engaging social media updates per day across multiple platforms.
- Plan and manage ad budgets: $4,000/month (Social Media) and $5,000/month (Google Display Network).
- Use demographic targeting, geofencing, and A/B testing to boost ROI.
- Coordinate monthly reports on impressions, clicks, conversions, and more.
- Design promotional content (flyers, banners, brochures) using Adobe Creative Suite.
- Maintain strong relationships with Army leadership, public affairs, and civilian partners.
- Represent NYARNG at professional marketing conferences and events.
What You Bring:
- Proven experience in digital marketing, advertising, or media strategy.
- Expertise with Google Ads, Google Analytics, and social media platforms.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong understanding of demographic targeting, marketing funnels, and performance analytics.
- Ability to multitask and adapt in a fast-paced, mission-focused environment.
Nice to Have:
- Familiarity with military structure or government contracting.
- Knowledge of ClickCease, Buffer, Mailchimp, or Zapier.
Benefits:
- Opportunity to work in a dynamic, mission-driven environment.
- Professional development through workshops and conferences.
- Federal holiday schedule and standard weekday hours.
- Be part of a team that directly impacts the strength of the New York Army National Guard.